So one of the big news items last week in the Apple world was the introduction of iPhoneOS 4. A big part of Steve Job's presentation had to do with mobile advertising, and in particular Apple's solution iAd. When I was releasing my apps, I did some research into different advertising platforms because I wanted to release a free app that would generate ad revenue for me. I eventually decided to go with Moblix and have been very pleased with the developer support and the analytics that they provide me.
Apple's iAd model gives 60% of the revenue to developers and they keep 40%. Will I make more money using iAd or sticking with Moblix? I don't know yet. I guess it depends on what Apple charges advertisers. If I do make more, how much more? Steve didn't mention any support for analytics that tell me how many people downloaded my app, how many people clicked the ads, or how much ad revenue I made on a particular day. Another drawback is that there didn't seem to be any built in support for custom advertising. At the present, I have my own ads promoting some of my other apps; they show up 2-5% of the time. For the time being, I'm not ready to jump on the iAd bandwagon. That may change if moving to iAds means 2 or 3 times more Ad revenue, but it will still be hard to give up the analytics and custom ads. But Steve Jobs is right about one thing, a lot of mobile ads are garbage. Hopefully, ad agencies will create more compelling, higher quality ads.
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